Peugeot’s new logo will be present on almost everything related to the Peugeot brand, starting with its online presence. Peugeot’s customer website has also been given a new design, which is said to be more instinctive, simpler, and more enticing. The online sales process is said to be described as easier now. In addition, Peugeot’s new logo will be on Peugeot’s showrooms, marketing materials, social channels, etc.
These are exciting times at Peugeot as the French automaker definitely has to be one of the global leaders when it comes to the electrification of vehicles. Not only that but the company is now preparing to launch a new Le Mans hybrid race car and, meanwhile, it wants to take a bit higher position on the market.
With the invention of the new Stellantis automaker, Peugeot has taken the position of the upper mainstream brand together with Opel within the newly-formed manufacturer. To better reflect this upmarket move, Peugeot has just revealed its new logo and brand identity.
The new and renovated lion logo introduces a new visual identity for Peugeot, with a focus on understatement and more elegance. However, the company doesn’t need to switch to the so-called “flat design,” which is currently a popular brand like BMW and Volkswagen. There’s also a new Peugeot lettering with a much simpler font.
The ever first actual Peugeot product or invention to wear the new logo will be the next-generation Peugeot 308. The new model has been seen testing on public roads a number of times already, though the logo was always covered by camouflage foil. The full unveiling of the compact model is scheduled to take place by March 18, so it won’t be too long until we see the new brand logo embedded on a vehicle.
There aren’t any details yet on what cars or designs the French carmaker will be bringing this year, but its presentation seems to be centered this time on the launch of the new brand identity.
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